London, 26 November 2025 – Omni Partners (“Omni”) has completed the sale of its majority stake in iPlace Global (“iPlace”), the UK’s leading digital platform connecting home movers with essential property-related services. Omni first invested in iPlace in 2019 and through prudent management and growth initiatives has realised a 4.5x return on its investment.

Founded in 2014, iPlace is a technology-driven property services network and lead generation platform with a proprietary data and insights engine. Each month the company generates over 26,000 leads, helping around 25,000 home movers access conveyancing, surveying, mortgage, and removals services. This reach gives iPlace a unique view of nearly half of the UK home mover market, providing valuable intelligence on property trends, buyer behaviour, and service demand.

During its ownership, Omni worked closely with iPlace’s management team to professionalise the business and accelerate growth. Key initiatives included:

  • Recruiting a new leadership team and strengthening governance
  • Launching additional complementary business lines to diversify revenues
  • Enhancing the customer journey and improving digital conversion rates

Today iPlace is a scalable, resilient platform with diversified revenues, strong conversion rates and robust profitability. The business is well-positioned to capture further growth in a market projected to expand from 1.0 million UK residential transactions in 2024 to 1.4 million by 2029. Structural drivers, including rising digital adoption (now accounting for 70% of transactions) and increasing consumer demand for transparency and value, underpin iPlace’s long-term prospects.

Steven Clark, Partner at Omni, said

“Our investment in iPlace highlights Omni’s ability to back high-potential digital platforms and transform them into market leaders. With our support in what was a challenging five years for the home moving market, including both COVID and the aftermath of the Liz Truss mini-budget, iPlace has persevered and come out the other end stronger. By strengthening its technology and expanding its offering, the company has built a robust, scalable operating model. We are proud of the resilient business iPlace has become and wish the team every success in their next chapter.”

Simon Bath, CEO at iPlace, added

“With Omni’s support, iPlace has evolved into the UK’s leading home mover services platform. Their backing allowed us to invest in our technology, expand into new verticals, and build industry-leading data capabilities, all while maintaining a focus on customer experience. We are excited to build on these foundations as we enter our next phase of growth.”

iPlace and Omni were advised by MCF Corporate Finance and Charles Russell Speechlys.