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Omni announces sale of majority ownership position in Vivup

Omni Partners has sold its majority stake in Vivup, the market-leading wellbeing and employee benefits provider, to growth equity firm, Great Hill Partners. The transaction, which is subject to Financial Conduct Authority (FCA) approval, is expected to close in the second quarter of 2024.

Companies

March, 2024

Omni invested in Vivup in late 2022. Whilst further entrenching Vivup’s dominant position in the public sector, Omni has helped the company accelerate its growth over the past 15 months. During Omni’s ownership, Vivup has:

grown organic revenue at a 44% CAGR
doubled headcount to more than 160 employees
increased its number of clients by nearly 8x
expanded the number of underlying employee users by almost 2.5x
completed two acquisitions
strengthened its board via the appointment of Wayne Story (ex-Civica CEO) as Chair

This transaction will also see Vivup combine with Perkbox, a global benefits and reward platform, and enable the combined entity to scale its go-to-market capabilities, innovate its product offering and accelerate organic and inorganic growth opportunities. Omni will maintain a minority stake in the new business.

Charles Gallagher-Powell, Partner at Omni said:

“This deal validates our strategy of partnering with mission-led, fast-growing businesses to help push them to greater heights. Recognising these attributes in Vivup, plus a shared ambition and culture, drove our decision to invest in 2022. We’ve loved every minute of working with Simon and the team since then. We couldn’t be prouder of what Vivup has achieved and are excited to support the new combined entity as a minority shareholder.”

Simon Moyle, CEO of Vivup added:

“Omni was the perfect first institutional investor. They provided us with the energy and insight we were looking for to turbocharge the business. This is an extremely exciting time for Vivup and Perkbox, and I’m happy that Omni will be alongside us for our next stage of growth.”

Wayne Story, Chairman of Vivup commented:

“What Vivup has accomplished since Omni’s investment is exceptional. Omni’s ability to work closely with Simon and the team to achieve so much in such a short period of time is very impressive. The combination of Vivup and Perkbox looks set to create a world-class, all-in-one employee wellbeing, benefits and engagement platform, and I look forward to seeing a first-class growth trajectory for the newly combined company.”

Vivup and Omni were advised by Mayer Brown and RSM. Great Hill were advised by Sidley Austin and Alvarez & Marsal.

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