Vivup is an employee benefits provider focused on the public sector with a disruptive B2B2C business model.
The company provides access to home electronics, cycle-to-work, employee assistance programs, car purchase schemes, rewards, lifestyle and savings discounts and other employee benefits. After acquiring Vivup in Dec 2022, Omni realised the investment in Jun 2024.
Our investment in Vivup helped the company further entrench its dominant position in the public sector and accelerate its growth. By providing guidance around further use of data analytics and a focus on customer segmentation, we helped the management team identify, focus on and deliver the company’s most critical growth initiatives. Operating as the only independent employee benefits provider of scale in the UK, Vivup was an attractive acquisition target for players looking to establish a foothold in the market. After a short 15-month hold period, we agreed to sell Vivup to an investor with previous experience in the UK employee benefits space.
Omni’s investment enabled Vivup to:
- Turbocharge its growth trajectory, increasing organic revenue by a 44% CAGR
- Further penetrate its core market, increasing its client base by nearly 8x and expanding its underlying number of employee users by almost 2.5x
- Substantially expand its operations and double its staff count
- Strengthen its senior leadership team
- Complete two bolt-on acquisitions
