iPlace assists its underlying partners discover customers engaged in the home moving process.
After identifying individuals who are actively seeking assistance and services when moving home, iPlace converts these users for business partners and sells them across on a CPA and CPL basis. The company discovers more than 50% of the total UK home mover market annually.
Benefitting from macro tailwinds due to high home ownership demand in the UK, Omni identified iPlace as the market leader within its niche. Offering a differentiated online solution, the company demonstrated an ability to attract a large proportion of its target user-based, resulting in valuable lead generation opportunities for its underlying partners. Shortly after making an initial minority investment, we acquired a majority stake in the company.
Omni’s investment enables iPlace to:
- Put a new management team in place
- Develop and launch new verticals
- Implement a new customer journey to enhance user experience
- Sell directly to customers by vertically integrating via AR authorisation
